Ideal Client Profile/Buyer Persona
You’ve done your market research homework, created a fabulous product, and can’t remember the last time you saw the sun because your every waking moment is consumed with campaign promotion. Your phone should be ringing off the hook, yet …. crickets. What gives?
If you’ve determined that a market exists for your product or service, but the ideal clients in your target market remain elusive, it’s time to dig deeper. An ideal client profile, also known as a buyer persona, is a composite sketch or representative of your target market. An ideal client profile helps you zero in on the needs of prospective customers in order to design appropriate products and services, create more compelling marketing copy, and connect with those who not only need your product, but are ready to buy it.